First of all, the background, clew, method and what is the advertising originality are introduced, based on previous research, the advertising originality is placed under the arts research.
首先,本文介绍了研究的背景、思路和方法,介绍了何为广告创意美,并在前人研究基础之上,将现代广告创意美放在整个艺术系统视野下去研究。
参考来源 - 艺术系统视野下的现代广告创意美研究Thirdly, it elaborates that advertising originality is the spirit of advertising activity, and it’s the most important ache that catches people’s eyes.
再次,阐述了广告创意是广告活动的灵魂,是最引人注目的环节。
参考来源 - 数字时代电视广告创意的创新思考·2,447,543篇论文数据，部分数据来源于NoteExpress
The advertising originality is a creative thinking activity which expresses and confirms the advertising theme in the course of the advertising planning.
广告创意是在广告策划全过程中确定和表达广告主题的创造性思维活动，一个好的广告创意首先是要新颖奇特，张扬个性。
Originality and imagination are needed in jobs in the creative fields of advertising, the media or graphics and the multimedia.
原创性和想象力是广告、媒体、图形设计和多媒体等创意性行业是必要素质。
The secret of all effective originality in advertising is not the creation of new and trickey wordsand pictures, but one of putting familiar words and pictures into new relationships.
广告中原创的诀窍，不在制造新奇花俏的图像文字，而是组合那些熟悉的文字图片，产生全新的趣味。
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