And we compare advertising mental effects with communication effects and behavioral effects, demonstrating its importance to companies who want to evaluate their advertising campaigns.
我们将广告心理效果与传播效果、行为效果进行比较，说明心理效果测评对于广告主的重要意义。
Then we introduce kinds of research aiming at advertising effects in academic, among these are a series of mental effects evaluation models.
之后，我们介绍了学术界对于广告效果进行的各种类型的研究，包括一系列广告心理效果测评模型。
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