Advertising Media Planning and Buying 广告媒体策划和购买 Contemporary Mass Communication 当代大众传播 ..
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A company that prepares and places advertising for its clients Agencies typically have media departments that specialize in planning, buying, and evaluating advertising time.
为客户准备及投放广告的公司。这些公司有专门的媒介部门从事广告时间的策划，购买及评估。
The planning, scheduling, and buying of media space and time are important to advertising effectiveness.
广告媒体时间和空间的计划、排版和采购对广告效果是十分重要的。
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