The existing methods on measuring advertising effects do not reflect the real process how advertising affects consumers.

现有的广告效果测评方法不足以反映出广告对于消费者心理影响的过程。

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Then we introduce kinds of research aiming at advertising effects in academic, among these are a series of mental effects evaluation models.

之后，我们介绍了学术界对于广告效果进行的各种类型的研究，包括一系列广告心理效果测评模型。

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Advertising effects the appraisal automatically when consumer confronted with unfamiliar production, especially significant under low - involvement condition.

消费者对认知不完善的商品进行评价时，广告发生了自动的影响，这种情况在低卷入状态下更为显著。

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First, mix models measure advertising and promotion effects only among total sales rather than among penetration versus repeat purchases.

FORBES: The Downside Of Marketing Mix Models Is There's No Upside For CMOs

These efficiency measures reduce ad effects, misleading marketing managers to choose further spiraling reductions in advertising costs and ad effects.

FORBES: The Downside Of Marketing Mix Models Is There's No Upside For CMOs

In recent weeks, Facebook has been looking to monitor the real-world effects of advertising on the platform.

BBC: Technology reporter, BBC News