Programmers, developers, bloggers, hackers, information architects, web advertising execs, social media consultants, e-commerce fulfillment experts, web videographers, etc.
Overseeing almost every aspect of the designs themselves (very Tom Ford), Giannini is credited with keeping a tight control on the universal appeal of the brand from the advertising to the store design to social media and e-tail.
For example, if your goal is to get a job as an advertising coordinator, you will probably come across the same keywords (i.e. accounts, AdWords, media planning, sales, marketing, tracking, supporting) over and over again in job postings for that kind of position.