Sourcefire announced their AdvancedMalwareProtection capability this past week which leverages what they call their collective security intelligence cloud.
While their advancedmalwareprotection, essentially an in-line sandbox that executes suspect code, was a first, they did not start to gain momentum until they introduced beaconing detection.
Meanwhile, a big offering on tap is FireEye, a leader focusing on next-generation threat protection, focused on stopping advancedmalware and zero-day and persistent attacks that bypass traditional cyber defenses.