Xfire made a wise decision in hiring an AD sales person early in its lifecycle to help educate advertisers about the Xfire service and value of the AD spot.

Xfire很聪明地在产品生命周期的早期，雇佣了一个广告销售员来专门帮助教育广告商关于Xfire服务和这些广告位置的价值。

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Xfire’s premium exit valuation can be partially justified by the fact that Xfire had “de-risked” the business model by demonstrating that advertisers would pay a meaningful CPM for a unique ad spot.

广告商将会为一个独有的广告位置付一个有意义的CPM（千人成本），从而去掉了Xfire商业模型的风险，这一状况也部分地解释了为什么Xfire有很高的估值溢价。

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Using a portable "pocket spot" router to support AD hoc gaming parties over services such as Microsoft's Xbox Live is an obvious way to take advantage of 4g networks.

在一些服务比如使用微软的Xbox Live上使用便携式的“口袋站点”路由器就可以玩转临时的游戏聚会，这是一个明显应用4g网络优势的方式。

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It has also increased its marketing spend with the company buying an ad spot in Super Bowl.

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Given the record audiences for each of the last three championships, CBS is likely to charge even more per ad spot when it hosts the Super Bowl next year.

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In a 2-minute ad spot, the company pitches its formula to fight obesity: Choose products with low or even zero-calorie content, including a broad array of low-calorie drinks from its own portfolio ( Coming Together).

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