The process of shaping the city brand is mainly made up of three parts :the city brand positioning, brand choice, and brand development, of which the author divides the city brand into two types under the difference of their time and content: "ad-based" city brands and "enhance the competitiveness" city brand, the former is the city's external brand development, focusing on the publicity effects, the later is the development of the connotation of the city brand, focusing on the creation of competitive advantage.
基于1个网页-相关网页
Google Ad Based 谷歌广告为主
Mobile web based AD 行动网页型之行动广告
Cloud-based Mobile Ad System 动广告技术
cluster-based ad hoc network adhoc分群网络
text-based ad 文字广告
character-based ad 基于特性的广告
The company had done TV ads prior to that (starting with the AD based on George Orwell's "1984" during the 1984 Super Bowl), but mostly in conjunction with print campaigns.
该公司在此之前也曾做过电视广告，(从1984年的超级杯开始——乔治·奥威尔的“1984”)，但主要广告还是集中在印刷广告上。
Google can link what a logged-in user does on the computer and phone, to show someone a cellphone ad based on what they have searched for on a computer at home, for instance.
谷歌可以将登录的用户在电脑和手机上进行的活动联系起来，例如，它可以通过客户在家中的电脑上所查找的内容，在他们的手机上展示相应的广告。
They could have found ad-based systems, or other business models, based on giving value to people.
那样他们就能发现基于广告的系统，或是其它能给人们带来价值的商业模式。
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