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But in some cases, one marketer's owned media become another marketer's paid media—for instance, when an e-commerce retailer sells ad space on its Web site.

但在某些情况下，某市场营销者的自有媒介会成为另一个营销者的付费媒介。比如，当某电子商务零售商出售其网站上的广告空间时。

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But in some cases, one marketer's owned media become another marketer's paid media - for instance, when an e-commerce retailer sells AD space on its Web site.

在某些情况下，某营销者的自有媒介会成为另一个营销者的付费媒介。

youdao

It happened again very publicly just last week, when Chris Lee, a family values Republican congressman from upstate New York, discovered it wasn't such a great idea to respond to a woman's Craigslist personal ad by e-mailing her a photo of himself, shirtless, using his own real name but claiming he was a lobbyist (and "a very fit fun classy guy" too).

FORBES: Magazine Article

Once they're tweeted -- be it by a journalist or a rival politician -- they become TV ad, direct mail, and attack e-mail fodder.

CNN: The danger of Twitter, Facebook politics

With the ad model fading, e-commerce looms.

FORBES: World Weary Web