Some MVP winners have been rewarded with new contracts and endorsement deals, but those riches are only available to a select few who manage to meet two key criteria.

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"This is for power users who live in the cloud, " Senior Vice President of Chrome Sundar Pichai repeatedly told a select group of journalists at a low-key launch event in San Francisco.

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The CEO spearheads the strategy, helps select the structure, helps hire the key people, had a big impact on the culture, etc.

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