PASAYA, a premium brand of home decor and fashion accessories.

溢价品牌的家居装修及时装配件。

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For a premium brand, too much discounting can be detrimental to the image.

对于一个优质品牌，太多的打折会损害形象。

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The downside is brand dilution, where a premium brand loses lustre because a larger number of consumers are using it.

不利之处是会造成品牌稀释，即高档品牌会因更多消费者使用而失去光彩。

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So, the argument seems to end up with, because Apple is a premium brand they can make very good margins.

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" He adds: "'Cheap but good-quality' is fine for market share, but a premium brand is good for the bottom line.

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"Their products aren't cheap enough, or they don't have a premium brand that appeals to Chinese consumers, " said AlixPartners Asia head C.

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