When my most recent book Brandwashed was released, I teamed up with a local bookstore to conduct an experiment about the difference between the online and offline shopping experience.

当我的新书《Brandwashed》出版时，我与当地的一家书店共同开展了一项关于线上及线下购物体验差异的实验。

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For example, if you build software for an online bookstore, the customer can be the sales department of the online bookstore, not the person that buys a book.

例如，若是你为一个在线书店构建软件，客户可以是这家在线书店的销售部，而不是买书的人。

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Let's use the example of an online bookstore and the process for making a transaction.

接下来让我们看一个在线书店示例，了解进行交易的流程。

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At the same time, Conducent sells the on-screen space to such advertisers as Amazon, an online bookstore, and Egghead, a software vendor.

ECONOMIST: Advertising in videogames: Plug and play | The

Internal consolidation is another option: Bertelsmann is likely to buy out the rest of barnesandnoble.com, an online bookstore in which it has a 40% stake, and merge it with its wholly owned bol.com, which sells mainly in Europe.

ECONOMIST: Bertelsmann

They still like to go to a bookstore, while they also want everything available online.

NEWYORKER: Publish or Perish