Almost a third of it, sixty-eight pages, is a methodological appendix, which should give the general reader a clue to what to expect.

NEWYORKER: Live and Learn

Indeed, the two have already written a book for the general reader outlining their model, Endless Universe, which includes the notion that the universe is the product of a collision between multi-dimensional membranes.

FORBES: While Physicists Celebrate Higgs, Cosmologists Fret About The Big Bang Model

Neither, as a rule, serves the general reader very well.

ECONOMIST: Sense, nonsense and the global economy