Denigrated by some as a fashionable flash in the pan and job killer and praised by others as a cure-all – the online production of templates is a profitable but controversial phenomenon.

有人轻看它为一闪而逝的光芒和印刷活件的杀手，也有人称赞它是灵丹妙药——线上印刷活件生产是一种有利可图但颇具争议的现象。

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You did not have to be a card-carrying intellectual to think that Azusa Street was a flash in the pan.

即便你不是个正式的知识分子，也会认为亚苏撒街不过是昙花一现。

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The new author's first book got a lot of praise from critics, but he turned out to be a flash in the pan because his other books were terrible.

这位作家的第一本书一鸣惊人，可这只是昙花一现，因为他后来写的几本书都很差。

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It's real easy when you announce your campaign to come out like a flash in a pan.

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Today, app store users around the world are going to have their moment in deciding whether the Angry Birds phenomenon was a flash in the pan or a slightly longer, sustained fire in the pan.

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Time will tell if this is a flash in the pan or a lasting trend.

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