It could be a story, anecdote, data, case study, a question for the room to elicit response, or anything else you personally enjoy discussing.

FORBES: How To Bring Your "A" Game (And Kick Nerves To The Curb)

Ho and Wong had thought that the parallel to leaving a physical room would be well-received, but in this data-driven world, people want at least a little bit of history to remind them of what has been.

FORBES: Chrome Extension Turns Any Website Into a Chatroom

It was like a war-room, with all the division's main operating data projected on screens.

ECONOMIST: Face value