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They shared the idea with two of their professors, Rakesh Khurana and Nitin Nohria, and found that the ethos of management-as-profession had been a founding concept of the first MBA course at HBS in 1908.
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The cross-functional concept, which would become a tenet of Ghosn's management style, worked brilliantly, putting the South American business in the black in two years.
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"Now, if you take a dotcom idea to a VC, it's not enough to have a concept paper you need a business plan, " says Peeyoosh Chadda, associate director of Asian Direct Capital Management, a private-equity manager.
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