He asked drug producers to tag their products with unique bar codes. Consumers can then use their mobile phones to send a copy of the bar code to the producers to make sure the drugs are authentic.
他让药品商给产品贴上独一无二的条形码,消费者可以用手机把条形码发送给厂家,以验证药品是否真货。
Pharmaceutical representatives also note that the industry already has a voluntary code of conduct and that the Food and Drug Administration regulates its marketing practices.
业界代表还指出,其行业内部已经形成自发的调节机制,市场运营受食品药品管理局管辖。
A nice characteristic of the Ego Effect is that it works equally well whether reviews are mandatory for all code changes or used just as "spot checks," like a random drug test.
Ego Effect的一个良好特征,是不管评审者要对所有的代码变更负责,还是仅仅执行“点检查”,就像随机性的药物测试一样,都能正常地发挥作用。
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