Pizzimenti, also a co-founder of chat client startup Olark, says he wrote the tool with his family members who were on Facebook in mind, after the recent bout of privacy changes made the settings more complicated.
Last week, Lexmark's gentlemanly chairman (and until May, its well-paid CEO), Marvin L. Mann, settled down with the Digital Tool in the stately lobby of San Francisco's Mandarin Hotel for achat.