The Razorfish survey found that despite the gobs of time people spend on places like Facebook (1 out of every 8 minutes online), they don't use Facebook when they want to connect with a company.

睿域营销调研发现，尽管人们花大量时间（八分之一的在线时间）泡在Facebook等网站上，但当他们希望与某家公司建立联系时，他们并不用Facebook。

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Tumblr is one of a handful of social networks that advertising agency Razorfish is tracking.

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The cultural and linguistic differences with Japan necessitate a partnership, figured Jean-Philippe Maheu, Razorfish's chief operating officer.

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Paul Gelb, a Razorfish vice president, said he has been impressed with Tumblr's large user base and creativity.

WSJ: Tumblr's President Resigns