首席产品官（Chief Products Officer），简称CPO。首席产品官把首席技术官（CTO）和首席市场官（CBO）这两个角色合二为一，注重用户体验，从而为公司赢得市场发挥重要作用。
“在我看来，搜索已经是昨日黄花”，福布斯的首席产品官lewis Dvorkin说，最近它们刚刚重新设计了网站，是它更加社交化。
"Search is, in my mind, yesterday's story," said Lewis Dvorkin, chief product officer at Forbes, which recently redesigned its Web site to make it more social.
百胜餐饮集团的首席财务官里克·卡鲁奇表示，“我们的想法是，通过在菜单上增加更多种类的食物，我们向消费者销售的产品可以满足他们全天的需要。”
"The idea is that by having a greater range of things on the menu, we can sell to consumers products they want all day," says Rick Carucci, the chief financial officer of Yum! Brands.
然而，他领导的苹果是史上产品成功率最高的公司之一，作为首席执行官，他是最伟大的财富创造者，其他人都望尘莫及。
Yet his batting average was one of the all-time best, and as a CEO, he was the greatest wealth creator ever. No one else comes close.
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