烟草公司,碳酸饮料公司,快餐点,时尚产业,营销机构以及其他许多其他团体实践劝导式设计已经有几十年了。
Cigarette companies, soda companies, fast food franchises, the fashion industry, marketing agencies, and many other entities have been practicing persuasive design for decades.
而对于酿酒巨头、航空公司老板以及班加罗尔球队经营权持有者Vijay Mallya而言,这无疑是一个营销妙计,因为印度法律是不允许刊登酒精饮料的广告的。
It is certainly a marketing coup for Vijay Mallya, a flamboyant brewer, airline owner and now owner of the Bangalore team franchise-for it is illegal to advertise alcoholic drinks in India.
汤姆。福克斯是百事可乐饮料食品公司的佳得乐解渴冲剂品牌的体育和赛事营销高级副总裁。
Tom Fox is Senior Vice President of Sports & Event Marketing for Gatorade Thirst Quencher, a division of PepsiCo Beverages & Foods.
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