第二、顾客资产管理的前提是要确定顾客的价值，建立顾客资产评估机制；
Secondly, The premise of CEM is identifying the customer's value and building customer equity's evaluation system.
第四章和第五章是本论文的核心部分，分别从理论和实证两方面对顾客资产价值评估进行了研究。
Chapter four and chapter five is the key part of a thesis, which carry on research to customer's assets value assessment from the theory and reality respects respectively.
对比较有代表性的品牌资产评估方法进行介绍和评析，并重点研究了市场顾客影响力评估法。
For more representative brand assets assessment methods are introduced and evaluation, and focuses on market customer influence evaluation method.
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