"顾客资产管理"是个多义词，它可以指顾客资产管理（2009年北京大学出版社出版的图书）,顾客资产管理（学科）。
品牌资产，特别是基于顾客的品牌权益，对顾客资产管理贡献巨大。
The brand equity, specially the brand rights and interests that is based on customer, has made contribution to the customer equity management.
随着“以顾客为中心”的营销理念的深入人心，顾客资产管理悄然兴起。
With the marketing theory "regarding customer as the center" deepened in the hearts of the people, customer equity management develops quickly.
第二、顾客资产管理的前提是要确定顾客的价值，建立顾客资产评估机制；
Secondly, The premise of CEM is identifying the customer's value and building customer equity's evaluation system.
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