“顾客让渡价值”理论是1996年美国著名的市场营销专家菲利浦·科特勒首次提出的。
本文从顾客让渡价值理论的角度，构建旅游景区游客让渡价值。
From the customer delivered value theory, this paper constructs tourist delivered value in tourist areas.
商场在策划和实施返券促销活动时，应当以顾客让渡价值理论为指导，对营销方案进行优化。
When planning and implementing shopping coupon promotion, the malls should optimize marketing program under the direction of Customer Delivered Value theory.
菲利普·科特勒提出的“顾客让渡价值”理论，为企业在后经济时代维系顾客关系的有效性提供了理论基础。
Philip Kotler put forward the theory, "Customer Transfer Value"which is the theoretical basis of maintaining the customers effectively.
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