市场调研、预测或与顾客沟通来实现理解确认顾客的需求和期望。
Conducting market investigation, forecasting and communicating with customers to understand and confirm the customers' demand and expectation.
组织应当识别他们的顾客和其他利益相关方，包括他们的各种要求、需求和期望，根据这些来确定组织的意向输出是什么。
The organization should identify its customers and other interested parties as well as their requirements, needs and expectations to define the organization's intended outputs.
收集、分析和决定顾客和他们利益相关方的各种要求和他们的需求和期望。
Gather, analyze and determine customer and other interested parties requirements, and other needs and expectations.
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