提高顾客让渡价值是提高客户满意度，增强企业核心竞争力的惟一途径。
Improving customer delivered value is the only way to improve customer satisfaction and core-competitiveness.
菲利普·科特勒提出的“顾客让渡价值”理论，为企业在后经济时代维系顾客关系的有效性提供了理论基础。
Philip Kotler put forward the theory, "Customer Transfer Value"which is the theoretical basis of maintaining the customers effectively.
同时，采取竞争导向定价法和顾客差异定价法，为顾客降低货币成本、时间成本精力成本和体力成本，最终给顾客提供最大化的让渡价值。
Meanwhile, we try to reduce the customer's currency cost, time cost, energy cost and physics cost. Ultimately, it will offer the maximized delivered value to the customers.
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