顾客满意营销的指导思想是企业的整个经营活动要以顾客满意为指针，要从顾客的角度、用顾客的观点而非自身的观点来分析、考虑消费者的需求。
顾客满意既是营销的核心，也是现代企业活动的基本准则。
Customer satisfaction is not only the core of marketing but also the basic criteria of modern business activities.
服务营销的基本理念是通过提高顾客满意度，赢得顾客忠诚，最终实现企业经营绩效的改进和企业长期利润的增长。
The basic idea service marketing is that the enterprise realizes to improve management and the long-term profit through enhancing the degree of customer satisfaction and winning the loyal customer.
让客价值是一个全新的营销理念，同时也是导致顾客满意与忠诚的核心要素。
Customer delivered value is an up date marketing idea and key factor which leads to customer satisfaction and loyalty.
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