...对象的消费者满意模型,如P_E模型、EP模型NQ模型日以及摩托罗拉mot0mla)公司的完全顾客满意的理念(Total Customer Satisfaction,TCS)等;第二类模型,单一相关方定性、定量分析模型,如员工满意、供应链管理以及客户关系管理等相关模型;第三...
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服务营销的基本理念是通过提高顾客满意度,赢得顾客忠诚,最终实现企业经营绩效的改进和企业长期利润的增长。
The basic idea service marketing is that the enterprise realizes to improve management and the long-term profit through enhancing the degree of customer satisfaction and winning the loyal customer.
让客价值是一个全新的营销理念,同时也是导致顾客满意与忠诚的核心要素。
Customer delivered value is an up date marketing idea and key factor which leads to customer satisfaction and loyalty.
进入21世纪以来,市场竞争日趋激烈,商品内容愈加丰富,以顾客满意为中心的经营理念已为国内外企业所共识。
Since 21 century, market competition is hotter and hotter and the products are more and more abundant. The operational idea of customer satisfaction orientated is recognized by the companies.
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