顾客化营销也称为定制营销，是根据每个顾客的不同需求制造产品并开展相应的营销活动。其优越性是通过提供特色产品、优异质量和超值服务满足顾客需求，提高顾客忠诚度。顾客化营销80年代在西方兴起，90年代呈现蓬勃发展趋势，将成为21世纪最重要的营销方式。
现今市场上，消费者需求的差异决定了同种商品市场上产品的多样化，然而目标顾客群最大的营销方案未必是市场资源的最优配置方案。
The differences of the consumer demand have resulted in the variety of the same sort of the commodities, but the best allocation scheme is not for the cluster that has the most consumers all the time.
定制营销是满足顾客个性化需求而展开相应的一系列营销活动。
Custom marketing is a series marketing activities based on mass production to meet the customers'specific demands.
成功开展体验营销有赖于坚持体验主题化、体验丰富化和全面顾客体验三个原则。
Furthermore, to develop experience marketing also depends on three principles such as experience theme-oriented, experience enrichment and all-round customer experience.
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