顾客信息价值是顾客为企业提供的基本信息的价值,主要包括两个部分。
这种以顾客为核心的营销的一种正式模式叫SIVA(方案、信息、价值、接入)。
A formal approach to this customer-focused marketing is known as SIVA[5] (Solution, Information, Value, Access).
这样一来你就把这一信息用在了两个有价值的方面:让你的公司更贴近顾客和让顾客知道你们可以满足他们的需求。
Now you've used that information in two valuable ways: to make your company more relevant to customers, and to let customers know you've got what they want.
文章介绍了顾客价值的内涵,分析了医疗顾客价值的构成,并就基于顾客价值的医院信息服务提出了建议。
The meaning of client value is introduced, the components of hospital client value are analyzed, and hospital information services based on the client value is suggested.
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