...中国论文网 关键词:顾客终身价值;顾客份额价值;策略 [gap=924]Key words:customer lifetime value (CLV); customer share value (CSV); strategy ...
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它由一系列因素决定，这些因素包括市场份额、竞争、材料成本、产品身份和顾客认知的产品价值。
It is determined by a number of factors including market share, competition, material costs, product identity and the customer's perceived value of the product.
将顾客份额运用到顾客终身价值模型中，提出了一个新的顾客终身价值模型。
This article utilizes customer share in the customer lifetime value model, and proposes a new customer lifetime value model.
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