这个递归模型在理论上要先测量顾客期望、顾客对质量的感知和顾客对价值的感知，最后计算出顾客满意度。
This recursive model is used to measure customer expectation , the perception of customer for quality and value before final calculation makes customer satisfactory degree.
为此构建了品牌契合各维度下的测量模型及品牌契合作用于顾客关系价值的理论模型，理论模型包括六个研究假设。
The article established measurement model of the brand fit and theoretical model that brand fit acted on customer relationship value, which included six assumptions.
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