I” 这是对于顾客交易价值（Customer transaction value）的开 发，那么，顾客资产巾的什么要素对第三方来说是有交易价值 的，这些要素是如何产生其价值的？
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价值：顾客知道交易价值、成本、收益、需做出何种牺牲、将得到什么补偿吗？
Value: Does the customer know the value of the transaction, what it will cost, what are the benefits, what might they have to sacrifice, what will be their reward?
核心竞争力是企业拥有的一种不易模仿、有延展性、不可交易、有顾客价值的能力。
Core competence is a capability with extension and customer value not easy to imitate and exchange.
顾客价值链是依据创造顾客价值的交易过程和关系过程所形成的顾客感知价值的整体，它的构建应体现顾客价值的核心思想和基本特性。
The customer value chain is the whole customer perceived value on the basis of trade process and relationship process that both create customer value. So the structuring of customer value chain...
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