简而言之,公共关系管理应该成为非营利组织战略管理中的基本环节,并成为日常事务中的组成部分。
With the upsurge of our social PR economy, the PR management of non-profit and non-governmental organizations is becoming more and more important.
非营利组织核心能力是多种能力的集合体,它的运行是一个动态的过程,最终体现为组织的战略性资产,表现在管理、组织、营销、技术等各个方面。
Core competencies are a variety of capacity, and the operation is a dynamic process. The strategic assets are incarnated in the management, organization, marketing, technology and other areas.
论文的最后通过例证将非营利性组织战略管理进行了运用并得出结论。
The paper finally carries on the strategy management of the Non-Profit Organization through the illustration and has the conclusion.
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