营业与非营业项目的区分因公司业务性质而异，例如利息收入是许多企业的非营业收入，但绝对是银行业的营业收入。

For instance, while Interest expense may be a non-operating expense for many companies, it is the most important operating expense for Banks.

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然而，近年来中国企业的营销渠道正发生着深刻的变化，作为渠道终端的零售商业出现了新的盈利模式，即非营业收入剧增，并成为部分巨头的主要收益。

For the past years, marketing channel have significant changes. Retailer as terminal channel have new mode to gain profit. That is, non-business income increased and became major part of earnings.

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