需求导向定价是企业以消费者对产品价值感知为出发点的定价思路。其目标是最大程度获取消费者理解和需求。具体有感知价值定价法、心理定价法和歧视性定价法（差别定价法）等。通常是一种较理想的定价方式，但了解消费者对产品价值的感知要比估计产品的生产成本更为困难和抽象。此外，当消费者对产品的感知价值低于产品的单位成本时，导致企业不得不以低于成本的价格销售产品。
常用的比赛门票定价方法有很多种，如成本导向定价法、市场需求导向定价法和市场竞争导向定价法等。
Common football ticket pricing have many ways, such as cost-oriented pricing, market demand-oriented pricing and competition-oriented pricing of law and so on.
实证研究结果对这一概念模型提供了支持，表明顾客驱动型和企业驱动型的收益是零售商选择需求导向定价法的主要刺激因素。
The empirical findings support the conceptual framework, implying that customer-driven and firm-driven benefits are the main stimulants in the retailer's choice of demand-based pricing.
信贷环境已经从需求导向型变为供给限制型，这意味着市场份额将公开投标，定价能力已经明显增强。
The credit environment has changed from being demand-driven to supply-constrained, which means that market share is up for grabs and pricing power has increased markedly.
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