也称零售商自有品牌( Retailer Private Brand) ,是指为零售 商所拥有、控制和销售的注册品牌。零售商通过收集、整理、分析消费者对某类商品的需求信息,提出新产 品的开发设计要...
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近些年来，零售商自有品牌成为供应链管理的热点之一。
Recently, the research on retailer's private brand has become one of the hottest topics.
零售商自有品牌是零售企业增强竞争优势的重要途径，是零售企业新的利润源泉。
For retail enterprises, retailers' private brand is an important way to strength the competitive advantage and a new source to make profits.
零售商自有品牌将会被越来越广泛的运用和开发，中国制造商品牌也面临着新的挑战。
Retailers'private brand would be more and more extensively applied and developed. Our manufacture brands are facing new challenge.
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