因为零售商之间缺乏竞争，瑞士买家不得不为之付出更多的钱。

Buyers in Switzerland have to pay more because there is less competition between retailers.

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零售商和买家对这个奖项都很认同，以至于一个获奖的游戏可以期望翻10倍的销售量。

The award is viewed so positively by both retailers and game buyers and has become so important that a winning game can expect a 10-fold increase in sales.

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年轻的一代，因热衷赠券号称“券的一代”，他们正沉迷于网上零售商-淘宝和360买家。

Young people, nicknamed the "Coupon Generation" for their penchant to clip coupons, are obsessed with e-retailers such as Taobao and 360buy.

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