当消费者从你那里购买产品，与你的销售代表交谈，或者退换产品的时候，一个真正的客户关系管理产品或服务能帮助你记录这些数据，然后通过这些数据来增加对客户的了解。
When a customer buys from you, chats with your sales rep and maybe returns a product, a true CRM product or service can help you mine this data and use it to know more about your customers.
管理库存，保留销售记录，并根据公司和客户的需求确定数量，产品线和产品的新鲜度。
Manage inventory, keep records of sales and determine amount, product line and freshness of products according to company and customer requirements.
譬如，一个销售助理职责可能是给潜在的顾客打电话并记录在在客户关系管理系统中。
For example, a sales associate may have duties of making outbound calls to prospective customers and documenting activity in their customer relationship management system.
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