大多数新产品的销售和发行已经或即将采用数字化方式。

Most, if not all, the new products are and will be sold and distributed digitally.

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只需要对销售、市场营销和发行进行管理的基础结构。

The only infrastructure you need in place is one to manage sales, marketing, and distribution.

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关键驱动之一是发行商认识到采用按展示付费的广告（CPM）时，在他们直接销售和通过广告网络商销售存货之间存在着巨大的差异。

One of the key drivers is the huge disparities in CPMs that publishers realise when they sell directly and when remnant inventory is sold via ad networks.

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