本文主要研究了我国商业银行分析型CRM,从数据仓库与数据挖掘技术的角度来分析个人银行业务客户关系管理。
This paper focuses on research of analytical CRM application in the commercial bank by using Data Warehouse and Data Mining in the fields of individual banking business application.
在客户关系管理观念逐渐传入我国银行业的同时,各软件开发公司也纷纷推出了银行CRM系统。
As the concept of customer relationship management is introduced into Chinese banking industry, many software companies produce banking CRM system.
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