这是一本受到金霸王电池兔精神鼓舞的商业杂志。

This is business journalism animated by the spirit of the Duracell bunny.

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但并非所有的定位皆为“品牌大理想”，例如像金霸王电池这样以品牌理性利益为定位的品牌。

Although not all positionings can become big ideals, for example brands that are positioned around a functional benefit like Duracell batteries.

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金霸王正在谋求革新，比如开发车载电池充电器。

Duracell is also innovating, including a battery charger that works in a car.

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