客户关系管理在现代酒店企业的经营管理中，随着竞争的加剧，倍受重视，具有独特的战略意义。

Along with the growing competition, guest relationship management is now playing a more and more important and strategic role in the management of modern hotels.

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在市场营销中，客户关系日益受到企业的重视，众多的企业实施引入了客户关系管理(CRM)系统。

CRM (customer relationship management) has received high attention from enterprises. It is new brought into effect by more and more enterprises.

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企业的竞争重点正在经历着从以产品为中心向以客户为中心的转移，客户关系管理作为一种全新的管理、经营理念，越来越引起商家的重视。

The stress of corporation competition is transfering from with product as center to customer. As a bran-new concept of management, businessman gradually pays attention to CRM.

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