文章将顾客重复购买意向这一顾客忠诚度的主要测量指标作为研究对象。
Customers' repurchase intention, one of the major measurements for customer loyalty, is the object of this study.
研究表明顾客感知价值、顾客满意、转换障碍、顾客信任对顾客重复购买意向都有影响。
Research shows that customers perceived value, customer satisfaction, switching barriers, customer trust all have an impact on repurchase intention.
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