采用产品差异化战略(differentiated product strategy)的企业致力于为自己的产品开发独特的属性(或形象)。在成长期,企业必须迅速在研究、生产领域以及顾客心目中确立自己的地位,成...
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因此,我们公司如果想在市场竞争中取胜,就必须采用新的战略——产品、概念、服务等差异化,以此来获得竞争优势。
So, if our company want to win, we need to adopt the new strategy-the difference of product, concept, service and so on, to obtain the advantage of competition.
中东市场适合采用差异化战略,通过差异化产品取得与竞争对手的市场竞争优势。
Entering into Middle East market is better to adopt differentiation strategy, theenterprises will obtain the marketing competitive advantages with rivals by differentiated products.
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