我们和顾客双方的交易成本都降低很多，这也加速了顾客的接受过程，对我们和用户社区都是巨大的利益。
The transaction cost is much lower for both parties, us and the customer, which accelerates adoption. That is a huge benefit for us and the user community.
在旧金山大学的一项研究中，研究者发现当目标是逐步接近的时候，参与都更容易成功。
In one San Francisco State University study, researchers found that participants were more successful when their goals were gradually approximated.
事无易成者，其结果往往最初都难以把握。
Nothing is easy and the results are often initially difficult to master.
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