按照通用汽车最新的产品定位,别克是“平易近人的”高质量产品,而与卡迪拉克锋芒毕露、极度张扬的风格形成了鲜明的对照。
In GM's new product positioning, Buick moves up to full top-shelf status as the "approachable" brand in contrast to Cadillac's edgy attitude and performance bent.
未来两年,通用汽车将开始在中国销售别克品牌的5款新车以及雪佛兰品牌的5款产品。
Over the next two years, GM will begin selling five new products in China under its Buick brand, and another five from the Chevrolet brand.
麦科马克称“40%的销售来自非通用品牌用户”,这表明很多别克品牌的潜在买家喜欢他们所看到的别克汽车。
"About 40% of our sales are conquests from non-GM brands," McCormack says, indicating that lots of new prospects to Buick are liking what they see.
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