在媒体的选择上，要针对不同产品、不同媒体的特点进行媒体选择和媒体组合，并以适当的时间恰当的频率进行刊播；
In regard to the selection of media, the advertiser should select and combine the media with appropriate time and frequency according to the difference among products and media.
很多的选择将提交现在，如果你从事媒体工作或为你做的事情宣传的希望，你会在适当的时间在正确的地方。
Lots of options will be presented now, and if you work in the media or hope for publicity for things you've done, you'll be in the right place at the right time.
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