消费者品牌选择对于企业营销者来说具有非常实际的意义，其选择结果取决于选择情境。

Consumer brand choice, which depends on the choice situation, has a practical significance to corporate marketer.

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战略情境这一概念，即在其中可以做出自由选择以影响结果，正是构成了战略理论和研究的基础。

The notion of strategic situation in which discretional choices are assumed to be made to affect outcomes constitutes the very basis of strategic theorizing and research.

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游戏将你置身于模拟你或其他人在真实生活中会面对的选择，并需要你做出决定的情境之中。

They place you in an environment where you are faced with making choices and decisions that simulate what you or others may face in a real life situation.

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