最后两章，针对中国企业在海外市场上进行跨文化营销所遇到的困难，提出了相应的文化整合措施，并指出了今后的研究方向。
The last two chapters analyze the difficulties faced by Chinese enterprises in cross-cultural marketing overseas and corresponding measures, point out the direction of future research.
在跨文化管理活动中，企业组织如何对应文化风险、解决文化冲突、进行文化整合、关注员工的文化心理适应等都是企业跨文化管理中的重要问题。
The theories explained in the article, such as how to deal with cultural risk, cultural impact, cultural adaptation, psychological accommodation, can give us a panorama of cross-culture management.
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